Have you ever engaged with a captivating video or article only to discover later that it was an advertisement? Internet advertising has infiltrated our daily lives. It can be subtle at times or ostentatious at others. There will eventually be new ways for brands to connect with their audiences as the market and technology change.
The United States' internet advertising income increased from 210 billion US dollars in 2022 to 225 billion US dollars in 2023, per a Statista report. In other words, the popularity of online advertisements has only increased. And there is no doubt that this expansion is justified.
What is online advertising, and what types of ads are there?