Advertising has changed dramatically in the digital age, and ad networks are essential for bringing advertisers and their target consumers together. This blog examines the definition, functions, and importance of ad networks for publishers and advertisers.
An ad network acts as an intermediary between advertisers and publishers, facilitating the buying and selling of advertising space. By aggregating ad inventory from various publishers, ad networks create a marketplace for advertisers to access a broader range of inventory.
An Ad Network: What Is It? Why Do Ad Networks Matter?